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With searches for Sandra Bullock and Jaclyn Smith soaring, here’s how celebrity moments drive consumer behavior—and what merchants can learn.
Ler mais →From fashion to home decor, the Western trend is galloping into mainstream consumer culture. Here’s how retailers can ride this wave.
Ler mais →Prince Harry’s high-profile moves continue to influence public perception and, surprisingly, consumer behavior. Here’s what brands should watch.
Ler mais →The Cougars' recent success is driving fan enthusiasm—and spending. Retailers can tap into this momentum with themed merchandise and game-day promotions.
Ler mais →With F1 hitting record viewership, brands have a unique opportunity to engage with a passionate, high-spending audience through targeted retail and marketing strategies.
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