Consumer2026-08-25·3 min read
Manhole Covers Are Trending: Why Infrastructure Captivates Consumers
A surprising Google surge shows how niche interests can signal deeper cultural shifts for retailers.
Read more →The Rivet Blog
Insights on AI chatbots, ecommerce support, and making your data work for customers.
Marketing2026-08-24·6 min read
The Deshaun Watson Contract and the Business of Athlete Endorsements
How high-profile athlete contracts reshape consumer behavior and brand strategies in retail.
Read more →Trends2026-08-24·5 min read
Taylor Swift and Travis Kelce’s Wedding Leak: The Viral Moment That Drives Ecommerce
How viral celebrity moments create short-lived but potent sales spikes for online retailers.
Read more →Marketing2026-08-23·4 min read
Man City's Dominance: How Merchants Can Score with Soccer Fan Marketing
Man City's Google surge shows soccer fandom is more than passion—it's a retail opportunity. Here's how to tap into the hype.
Read more →Retail2026-08-23·3 min read
Apple TV's Rising Search: What It Means for Streaming Merchants
Apple TV's Google spike signals shifting viewer habits. Merchants can cash in by aligning with streaming culture and new release hype.
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